elle:

Chanel’s spring-summer 2012 ad campaign, “Athletics” shot by Karl Lagerfeld.

(via fleurdjour)

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   Karl Lagerfeld is a creative genius. He shot this “Athletics” ad campaign for

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    One of the freshest most stylish campaigns by a luxe brand in a long while, big up chanel and Karl of course

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    Fashion is something barbarous, for it produces innovation without reason and imitation without benefit.

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    “Fashion should be a sort of escapism, and not a sort of imprisonment.”

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